Kanye West is unable to sell ‘White Lives Matter’ merchandise because the trademark is owned by two black men.
Ramses Ja and Quinton Ward, hosts of the radio show Civic Cipher, officially obtained rights to the phrase last month, telling CNN that it’s all about keeping it out of the wrong hands.
The trademark grants the right to sell apparel bearing such words.
As we reported, Kanye was stirring the pot before his antisemitic rants … donning a “White Lives Matter” hoodie at his Yeezy fashion show at the beginning of October — Candace Owens joined him in his outfit choice, too.
An anonymous listener of Ramses and Quinton’s racial justice show filed the trademark the same day Ye debuted his controversial ensemble at Paris Fashion Week.
A few weeks ago, the listener switched ownership to their show.
“Once it was evident that someone stood to gain big profit from it, because as you’ve seen, even though (Kanye) says some incredibly harsh, divisive, and sometimes stupid things, he has a bit of a zealot following and every time he publishes something, it sells out,” Ramses and Quinton said.